Churn is a Business Problem.

Churn is a major financial and operational problem for many companies, diminishing revenue, profit, missed opportunities and company valuations.

The Anatomy of Churn
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Companies lose $1.6 trillion per year due to customer churn

Reducing churn by 5% can increase profits by 25-125%

The probability of selling to an existing customer is 60-70%

Your role in churn

You have a role in churn.


Churn is an account services problem.

Churn depends heavily on your account services—growing relationships, strong processes, great customer service, and knowing how you are doing.

Download account services chapter


Churn is a marketing problem.

Marketing matters when it comes to churn - are you overpromising or underpromising?

Download marketing chapter


Churn is a sales problem.

Sales teams build rapport, relationships and trust with the target audience. Churn depends on sales to find the right buyer, provide the right solution, all for a problem worth buying.

Download sales chapter


Churn is an operations problem.

If you don’t onboard and treat your customers well, you will see an increase in churn.

Download operations chapter

Now what?

Everyone deals with churn. There are no shortcuts to solving it, but you can’t ignore it. How did we get our churn to 8% from 29%? We’d be happy to share.

We just need to know who we’re talking to first.